PLANET
OUR STORY
Te Reo Māori, Katoa means - All, Whole, Complete, Everyone.
Our story is grounded in a deep reverence for the planet and a question that sparked our foundation: How could the Beauty Industry exist more sustainably?
Katoa Botanicals is a high performance, natural skincare brand powered by clinically proven bio actives and a considered, minimalist philosophy. We believe that truly sustainable skincare should be as intelligent as it is responsible. Blending the wisdom of nature with the precision of science, we create biotech powered formulations in partnership with leading laboratories around the globe, granting us access to ingredients at the forefront of innovation.
Each product is crafted with purpose: to activate your skin’s natural glow, strengthen its barrier, and nourish it to its healthiest state. Designed to support long term
skin health with simplified routines.
Penny, the inspiring founder of Katoa Botanicals, is a proud descendant of Māori heritage, whose culture holds a deep, spiritual and physical connection to the Earth. Growing up on a 750-acre farm in New Zealand installed the principle of Kaitiakitanga - the practice of guardianship over the land, sea, and sky.
With 30 years in the beauty industry, Penny cultivated a passion for skin health, conscious beauty and education. Experiencing firsthand the excessive use of single-use plastics and waste within the industry ignited her mission to drive awareness and change. This blend of expertise and deep respect for nature became the foundation of Katoa Botanicals, launching in December 2024.
The Whanau
Penny’s Mother, a pioneer in organic skincare and a qualified Naturopath and Herbal Medicine practitioner, founded one of New Zealand’s first certified organic skin and health care brands, Regenerate, in 1998.
Working alongside her for three years, they grew over 75% of their raw plant materials, harvesting, distilling, and transforming botanicals into a skincare products. This time nurtured a respect and understanding of native plants, medicinal herbs, and healing practices.
Sustainability runs through the family, with her sister practicing permaculture since 2012. The family now re-wilds an over farmed section of land, creating a biodiverse ecosystem rich with native New Zealand plants. This precious sanctuary attracts a wealth of wildlife, restoring balance and nurturing numerous species.